published Monday, January 16th, 2012 at 10:09 am by
peter
Yes, it is true. This blog is just over two years old. My first post was about an amazing man, Jim Rohn. I shared a video of the great man.
Blogging was a whole new world to me. It was set up for me by my friend, Barbie Figueroa, and she had to teach me how to post and everything!
My first efforts were basic and I soon found myself on a steep learning curve. I was thrilled to receive so many comments on my first posts until I realised that they were spam… so I had to activate Akismet and that offered me some protection.
It is difficult to know exactly when it all started to click. I had a lot of help and there was quite a lot of self learning too. I was very blessed to have willing friends and also some help from courses I purchased.
It cost me $1000′s!!! I still consider myself a bit of a novice to be honest but can now set up a Socrates WordPress themed blog, all monetised and with a pillar post for my Global NPN team members within an hour! I have done that lots and lots of times, even created a fully monetised blog live on a webinar a number of times.
How Has A Blog Helped My Business?
Well, it definitely has. That’s for sure. I am now regarded as one of the top leaders in my primary network marketing business and my business has come pretty organic with people opting in to my lists, joining my business with a lot less effort than was my previous experience.
I also encourage my member partners to join me as bloggers. This also helps my business, because the more they get involved with the social networks and create their own social networking and blogging funnels my business continues to grow also. That is the nature of network marketing.
Imagine: You have 2o bloggers all blogging about YOUR business. They recruit just 5 each. All of a sudden you have huge amounts of FREE traffic coming into your online network marketing business.
This is much, much better than relying on those affiliate links, company sites and static one page websites. It makes your business LIVE……. it creates a great organic social network that is working for YOU as well as those who you have introduced to network marketing.
What are the key lessons to creating a network marketing blog?
I made many mistakes with my blog in the beginning. I really didn’t know the power of WordPress and the ability it has to create a viral impact across the internet. So here are my 4 top tips:
1. Make sure you have a web form and bribe attached to your blog!
A WordPress blog is a powerful tool…. don’t miss out on the opportunity to increase your influence across the internet. Let your blog help you build your list!
2. Link your blog to the social networks – particularly Facebook
There are lots of applications and plug ins that will help you do this. I recommend that you link your blog to the Networked Blogs Facebook application – and place the widget on your sidepanel. This will enable your readers to get your posts direct to their facebook profile. A FREE plug in that has served me well is DIGG DIGG. This puts all the social networking buttons you need on each page of your blog and enables your readers to share your posts with their own social network followers. Very powerful.
Ensure your blog content is posted all across your social network connections. I recommend, DIGG, Facebook, Twitter as a minimum
3. Content is King! Post good content regularly
I recommend that my team post good content 5 times a week for their first month. This shouts out to the internet that your blog is active and the search engines start to pick it up.
Content in your topic should be reasonably easy to source from your parent network marketing company and you can promote all sorts of affiliate programmes if you wish. The main content on your blog SHOULD NOT be all about promotion of your business or affiliate programmes.
It is important that you provide GOOD INFORMATION and a GOOD READ. This will enable people to get value from what you provide on your blog so that even if they do not choose to join your business, they will still find something of interest in your posts.
4. Search Engine Optimisation
I am not an SEO expert but the simple way to get your blog recognised is to make sure you have key words relevant to your post, niche and business within each post in your blog,your post subject headings and your blog title and description. The easiest place to get some decent key words in your posts is from the Google Keyword Tool . Go for long tail keywords or words that don’t have lots and lots of competition. It is better to get a higher percentage of a smaller traffic load than nothing from a very competitive keyword. Fore example: my main network marketing business is Global NPN. If you do a search for Global NPN you may find me on the front page of google – sometimes you won’t. You will find one of my team there always. Then if you search Global NPN Team you will find more of our team prominent on Google. If you key in Top Global NPN Team we will be even more dominant on the front page.
It is all a question of making sure you have the right kind of key word presence throughout your posts – putting a live link in some of your keywords.
Blogging Has Taken Me To The Next Level
I hope the tips help you. But for certain. I would have been a run of the mill, struggling to keep my head about water if it wasn’t for the learning that has been part of my business life since I have been a blogger.
I have made lots of business contacts and mentoring from sources that would not have been available to me if it wasn’t for social networking through my blog. I have had guest posts from top marketers and have enjoyed my time creating blogs for others and watching them progress in their business through their blog.
So… if you are a new marketer reading this, or if you are an experience networker wanting to go to the next level, then get yourself a WordPress blog and become part of our club.
If you need help to do that, then I would be happy to spend some time with you to get you on the right track.